On Brand

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I’m going to be honest with you, I don’t like social media. As a millennial, that’s almost against the rules, but it is what it is. With that being said, for me each social media platform serves a specific purpose. Twitter is basically a dare to see how much meaning you can fit into 140 characters while still being somewhat grammatically correct. Facebook is for friends and checking up on their life. If I get a text from someone about how someone else is going through something, I immediately hop onto Facebook to check their posts for all the details. Instagram is my favorite social media platform, but I have rules for this precious space: I only want to see pretty things on here. This means that some friends don’t get followed because that’s not what this platform is for. I want to see nature and other cities and beautiful art and food and, while I love my friends and their children and pets, etc., that’s not what I’m going for on this platform. (As I’m writing this, I’m wondering if I’m the only one with rules for social media.)

Anyway, let’s get back to the point of this post. This morning I was going through the Instagram accounts I manage (3 total) and responding to comments, following people, and liking other’s accounts. When I saw an account that had 40K followers I thought “that will be me someday”, as hope flooded my heart and a smile spread across my face. But then I stopped and asked myself “is that really what I aspire to?”

It’s so easy to get wrapped up in our social media driven world; I’m planning out my personal posts and coming up with a system to get more followers, but to what end? Why, oh why, am I trying to get more random strangers to follow me and look at the pictures that I take? Am I doing it because I want to glorify God and lead more people to him? But does that really happen on social media? Or is it because that’s what you do when you’re trying to build a brand or a company?

Lately I’ve been doing a lot of things, I’ve been busy, but somewhere along the way I stopped asking myself “why?” For me, this is a dangerous place to be. When doing social media or designing a website for a company, you need to make sure it’s “on brand”, but why don’t we do that for ourselves?

What is the “brand” of your life? What impression do you want to leave with people? What do you want to be known for? For me, it all goes back to the core values I decided upon months ago (you can read the original post HERE). I want everything, from my interactions in person to my presence online, to reflect honor, generosity, freedom, health, and be life-giving. I want to be so wrapped up in Jesus that those traits just ooze out of me and people experience peace and love and hope because they’ve seen a daughter who loves her Father. I don’t want to just preach Jesus, I want to live Jesus.

I have this deep rooted knowledge that my influence will grow. I don’t really care about that though. It’s not all about the social media numbers but the number of lives that can be impacted by my words. Let’s be intentional this week to keep the main thing the main thing.


  1. “I don’t want to just preach Jesus, I want to live Jesus.”
    That’s powerful stuff! I love your perspective here, Sarah. I, too, have had a “someday I’ll have 40K followers” moment this last week. It really causes you to consider what’s important and why you’re doing what you’re doing, doesn’t it?

    It’s not always about the number of followers or the notoriety. But it IS always about living Christ. It IS always about reflecting His goodness and love and peace.

    Love it, girl!

    Liked by 1 person

    1. Yes, exactly! It’s so easy to get caught up in everything that’s going on around us, but we get to choose to remain “on mission” with how we live.
      Thank you for stopping by!!


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